Friday, April 4, 2014

Facebook + WhatsApp Marriage = Free Calls For You. But, Is that Enough?

Calling home has just been made easier!

Facebook has updated their systems to reflect that they have acquired WhatsApp.  Since the merger last month, many people were nervous about how these two companies would be affected by each other.  The  ramifications of the union are not yet fully known.  What we DO know is that as of today, Facebook Messenger has incorporated free calling to all members.  This feature is similar to WhatsApp's original features.  Look for Facebook to make more changes and upgrades in the near future to further the competition between rivals Viber, WeChat and even Skype.

Of course, the acquisition is profitable to Facebook.  However, not everyone sees this as a positive one. One concern among thousands of users deals with personal privacy.  Many WhatsApp users pride on the fact that former owners, Brian Acton and Jan Koum, stand by the protection of user's privacy and not wanting or needing to know much, if anything, about users.  Facebook on the other hand is based on personal information and data and correlates their advertising on user likes and shares.  Tech experts worry that hackers will have access to Facebook chat history with the new messenger system.

On March 3, 2014, WhatsApp's services were disrupted or lagged globally.  64 billion messages were transferred yesterday.  This outage, another red flag, may be considered a warning that Facebook is not ready or capable for the overabundance of calls being made.  However, people are now flocking to the new messenger system as an alternate means of communication.  It is free.  All that is needed is Wifi access or data coverage.

Facebook and WhatsApp's honeymoon phase has been a bit bumpy.  If yesterday's activities foreshadow the future, then this is only the beginning.  People are questioning this, but their questions are not making them apprehensive about using the app.  I guess the solution for now is to discuss it on a call with a friend.

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